Pur così semplice ed evidente, pare che il concetto — di cui si discute da diciassette anni — qui in Italia sia di difficilissima assimilazione. Eppure non è necessario rompercisi la testa: basta essere pragmatici e smettere di negare l’evidenza. Detenere il potere dell’informazione e degradare culturalmente e moralmente un Paese, alla lunga, dà i suoi frutti. E lo vedono tutti.
January 26, 2011
Silvio Berlusconi’s continuing popularity can be attributed to the powerful media apparatus in his hands and the polarized attitudes of Italians — especially women — towards him.
Television is the basic medium of news for most Italians. Berlusconi owns three private television channels and indirectly controls the state channels. Many important newspapers, publishing houses and magazines are in his hands.
Women who defend him want to maintain their political relevance and economic advantage.
Through domination of the media, he can cause Italians to absorb his vision of the world day by day. The younger generation is especially influenced by a vision of life based more on showing off rather than on moral values. For these people, a major event is going on a game show. Meanwhile, Italian intellectuals and politicians have overlooked — intentionally or not — the danger of Berlusconi’s power.
He is a great communicator and is able to utilize many politicians, lawyers, journalists and pollsters in Italian broadcasting to defend him and modify the facts of reality, as is now happening with the latest scandal.
Women’s responses to Berlusconi are poles apart. The women of his political party defend him vociferously in order to maintain their political relevance and economic position. At the same time, many women react against his vile and coarse behavior with books, documentaries, blogs and petitions.